Original Family Taste – Cheerwine

There are very few soft drink companies in the United States that can lay claim to have been owned and controlled by a single family – and still maintained a market share that would allow them to play with the market holders in big Cola.

However, there is one such company that has stubbornly held its market share and has captured the hearts of many lovers of canned and bottled beverages. That company is the one that manufactures Cheerwine.

This cherry flavored beverage has long been a favorite with American consumers and has literally stood the test of time.

Cheerwine History

CheerwineFirst bottled in 1917 the registered trademark only became a reality in 1926.

Since then this effervescent cherry flavored drink has become not only an American favorite but also something of an icon when it comes to how a family can go up against the power of big cola.

Although the Cheerwine marketing budget cannot allow it to complete with the larger producers of soda type drinks it has made some astute decisions as far as partnerships and product extensions are concerned.

The company has appealed to the public through a classic approach the bottling of its product. While other soda companies have gone the plastic route Cheerwine has released a classic product with the original logo and the classic glass bottle – and consumers have greeted the offering with increased sales.

The company has also partnered with other retail heavy hitters such as Krispy Creme in the United States to release a limited edition donuts based on their unique formulation of the soft drink.

The company did not stop there as far as product extensions were concerned. They also partnered with pother companies and began the release of other products that made the most of their unique brand image. The market was greeted by ice creams and sorbet products that leveraged that unique cherry flavored Cheerwine essence and it appears as if the public greeted those offerings with great joy.

However it did not stop there. Many restaurant chains are now offering Cheerwine as a fountain choice. This is not a niche choice for the American consumer anymore – this is a serious player in the soda market.

However, it remains to be seen if Cheerwine will be able to compete on a level playing field with companies like Coke and Pepsi who have much of the traditional retail market all but sown up.

But it appears that the company is not out of ideas. It continues to push the boundaries of what a soda company should be. In an effort to capture even more of the market for its products the company partnered with Sandy Carol Sider to issue a recipe book that leveraged what is the iconic status of its unique taste to appeal to the palettes of the American consumer.

Clearly this is a company that will continue to push the boundaries of what the family owned soft drink company can do – and push back against big Cola.

Check out the Cheerwine fan club at https://cheerwine.com/authenticsodasociety/

Welcome to my Cheerwine Bottle’s & Can’s page

Cheerwine is a soft drink that is flavored with cherry. It exists for more than 100 years and has a great history behind its making. This is one of the oldest drinks, and it is available in big part of the southeastern United States. It is best known in Virginia and the Carolinas, and it is even available for online purchase. This drink goes with all kind of food, but it is extremely popular at barbeques. This North Carolina nectar is well known in the Southeast, where there is no person unfamiliar with its black cherry, sweet, bliss. Cheerwine name, although it has the word “wine” in it, has nothing to do with the alcohol. Its name comes from the color (burgundy) and that special cheerfulness taste. It was the first bottled cherry soda, and it is a legend.


Come with me, as we go back in time and enjoy some great oldies of Cheerwine past us all so much adore. From 1917 to today, Cheerwine has been such a rich part of North Carolina history and peoples hearts. As we take this nostalgic stroll down memory lane, I hope these pages of bottles and cans bring back to you some great memories.

The first bottles

Cheerwine fans, these two bottles above take us back to the very beginning of this historic drink. The one on the left is a smooth sided bottle embossed with “CW” on the neck and Cheerwine at the base. The bottle to the right is best known as the “Cherries” bottle. With its bold cherries on the neck, it also has Cheerwine at the base. Some Carolinians think the “Cherries” bottle was the very first Cheerwine bottle made. However it was not. The very first bottle was a Mint Cola bottle with a Cheerwine paper label.

The big reason for the “Cherries” bottle to be thought of as the first bottle is because it is the only one that has been seen or touched. Only a few paper labels have been found from the first bottles, along with an old sign that has the paper label bottle on it. Other than that, very little information has been passed down about its history. The “Cherries” bottle came shortly after. However it was only produced for about seven months because the cherries were very hard to produce without breaking. Cheerwine went to the “CW” logo because it was easier to emboss, which made a production run more smoothly. I would love to be able to go back in time and enjoy a Cheerwine out of either one of these old classic bottles.


Since the “CW” bottle was introduced, it has become a classic. It’s embossing is distinct and is commonly called the “8 sided bottle.”

The “CW” bottles above sure have left a lasting mark with their unique style. They came in different sizes, a 6oz, and also a six 1/2oz size. There are also many different cities on the bottom that makes it fun trying to collect them all. I even have one from Texas and a few of the clear ones! I hope everyone will go to the message board on the main page and post the cities they have, so we can get an idea of how many are truly out there. Thanks to everyone for enjoying a Cheerwine with me.


This Cheerwine bottle may very well be the most widely known. When it first came out, it did not have the white background around the logo as seen on the left. The one on the right is the most common of this style, and you can now see the white background has been added. If you close your eyes, you are sure to remember drinking Cheerwine out of this classic bottle.

Cheerwine introduced the “basket weave” bottle design in a couple of different styles. You can see the change over the years from the painted label glass bottles to the styrofoam labels. Below you can even see it later used on plastic bottles.

These two bottles above, sure bring back some great memories. I can still see these classic bottles on the shelf at the old “Quality Grocery” store. WOW…I sure do love that logo!

Here are a few more “basket weave” bottles from Cheerwine ‘s great past! The 3rd bottle is another paper label bottle using that famous red oval.

Cheerwine fans…is this not the greatest??? Cheerwine is everywhere!

Three cheers for Cheerwine!!!

It is so neat to look back and see Cheerwine’s growth over the years. If I make just one person smile or help someone remember some good childhood memories, then the time spent on this webpage is well worth it.


Cheerwine Celebrates 100 Years Today

It is hard to believe that Cheerwine has hit the hundred year mark since that fateful year that our grandparents were introduced for the first time to Cheerwine invented by LD Peeler.

It was invented while the world was deep into World War 1 (28 July 1914 to 11 November 1918). This alone shows the tenacity that LD Peeler showed by bringing to the market a soft drink while the world is low on sugar supplies and needed hope.

After the failure of Mint Cola due to the sugar crisis LD Peeler worked tirelessly to come up with a sugar substitute that he would use. His ingenuity gives credence to that old saying that: “When life gives you lemons, make lemonade!”

The original recipe has remained a closely guarded secret passed down from family member to family member.

The above video also demonstrates clearly that Cheerwine is a truly legendary soft drink that has grown up with our grandparents, their children and their children’s children. It has been part of all of our childhoods and gives you that familiar home taste and feeling of nostalgia.

Here is to Cheerwine and the Cheerwine family. Thank you for giving us a legendary Icon.

May the next 100 years be good to you too.

If you missed the information in the above video regarding the Cheerwine exhibition you can check out Rowan Museum

They have put together a great exhibition showing the most interesting years and growth points in Cheerwine’s amazing 100 year old history. Be sure to not waste time thinking about going as the exhibition may be up for a limited time celebrating the centennial year.